The Search Engine Optimization services are complex and readily available at all costs to new business startups. It is important to understand the basics of SEO so that you know whether you even need to worry about it.
SEO is a costly service, because it is the engine behind the internet that gives businesses a chance to edge out competitors. Unlike getting a website built and hosted, SEO is never done. Proper SEO on a dynamic website or with an evolving business will be an activity that requires frequent reassessment.
It is very important that each small business owner decide whether he/she will want to rely on Internet Search results to allow customers to find the business. Or will the business owner do his/her own direct marketing through local events, direct advertising, etc?
SEO can be quite costly, and there are many people that allege to be experts without being able to prove their expertise to the typical small business owner that may have only rudimentary understanding of the internet.
If you have invested in a website with the intention of attracting new customers, you must invest in SEO. SEO is an art and a science, and no website shows up in top search results coincidentally.
If you have a small business with a vision for only attracting a small number of customers, you may opt to bypass SEO entirely. SEO is a process, so you can first establish a website and then make those SEO decisions later.